A Contribution to the Italian Adaptation of the General Attractiveness to Organizations Scale

Marco Giovanni Mariani, Elena Lo Piccolo, Silvia Galassi, Gerardo Petruzziello

This study aimed to validate the Italian version of the General Attractiveness dimension from the scale developed by Highhouse et al. (2003). The General Attractiveness scale measures how potential job applicants perceive the overall appeal of an organization as a workplace. A sample of 430 Italian graduate students participated in this study. Confirmatory factor analysis (CFA) was used to assess the scale’s internal validity, and the results showed strong factor loadings and excellent reliability (McDonald’s ω = .92). Additionally, the external validity of the scale was demonstrated through its significant correlation with the Intention to Apply scale (r =.70). The findings support the robustness of the Italian version of the General Attractiveness scale as a reliable tool for assessing organizational appeal. However, the study has a limitation in the sample’s composition of graduate students, suggesting the need for further research with more diverse populations. The validated scale has important practical implications for Italian organizations, as it can be employed to enhance recruitment strategies, employer branding, and organizational development.

DOI 
10.14605/CS1732401

Keywords
Organizational attractiveness, Recruitment, Scale validation, Intention to apply, Italian adaptation.

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